5 STEP 3: CREATE A DATA MODEL OR LEVERAGE YOUR EXISTING DBT MODELS With Hightouch you can create a new data model using standard SQL or leverage any of your existing dbt model s. All you have to do is connect your dbt account to Hightouch by retrieving your API key. Hightouch even has a Visual Audience Builder for your non-technical users so they can visually filter audiences based on specific properties or events. Learn more about optimizing your dbt and Snowflake implementation in our Best Practices for Optimizing Your dbt and Snowflake Deployment guide. CHAMPION GUIDES